Jun 29, 2009 Official Video! FINAL VERSION! Official Jay-Z 'D.O.A (Death of Auto-Tune)' Video!! Jun 21, 2009 Death of Autotune From NY to VA Feat. Jay Z, F.R.E.T., Trey Songz, and AZ. Cyber monday 2018 mac app.
According to Antares, more than 90 percent of its Auto-Tune units are in the hands of hobbyists; amateur musicians and producers looking to smooth out their latest basement recording [source: Matson]. As hundreds of T-Pain copycats began permeating the airwaves, homemade Auto-Tune creations began exploding across the Internet.
One of the most prominent became 'Auto-Tune the News,' a YouTube series that uses Auto-Tune to turn news clips into pop songs. Produced by Brooklyn soul band the Gregory Brothers, the videos coaxed Auto-Tuned performances out of Barack Obama, Hugo Chavez and even Winston Churchill. Their biggest hit, however, was 2010's 'Bed Intruder Song.' The brothers took local news footage of Hunstville, Ala., resident Antoine Dodson delivering colorful warnings to a neighborhood intruder and Auto-Tuned it to create a catchy hit that reached No. 89 on the pop charts [source: Peters].
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Advertisers also threw their hat into the Auto-Tune ring. Spectrasonics omnisphere 2. 1. 0f update only. In 2009, Wendy's aired their 'Frosty Posse' commercial featuring a gang of office workers belting out Auto-Tuned rhymes while break dancing down the street to grab a cup of soft-serve ice cream. Watching the commercial from his Manhattan apartment, rapper Jay-Z suddenly realized that Auto-Tune had finally gone too far.
![Death Of Auto Tune Video Death Of Auto Tune Video](/uploads/1/2/6/1/126129101/368523023.jpg)
Enraged by the ad, the rapper soon penned 'D.O.A. (Death of Auto-Tune),' a vicious musical attack on the digital craze. 'I know we facin' a recession, but the music y'all makin' gonna make it the great depression … get back to rap, you T-Painin' too much.' In interviews, Jay-Z claimed Auto-Tune was becoming a musical crutch that was spoiling otherwise good tracks. 'I just think in hip-hop, when a trend becomes a gimmick, it's time to move on,' he told a Chicago radio station [source: Reid]. Other musicians chimed in with their own Auto-Tune displeasure, most notably Death Cab for Cutie, who showed up to the 2009 Grammys wearing anti-Auto-Tune blue ribbons [source: Cross].
Hildebrand has declared his innocence in the Auto-Tune fight, saying it's akin to blaming General Motors for inventing car crashes. But, in response to Jay-Z, his company did publish a cheeky press release with a picture of an Auto-Tune box declaring 'the reports of [its] death have been greatly exaggerated.' Despite all the hype, the Cher Effect has never made much money for Antares. Most of its Auto-Tune units continue to be purchased by studios and musicians looking to use the software for its intended purpose: smoothing out the vocals in music tracks.
Even if the Cher Effect disappears entirely from the music world, as long as singers are making mistakes, it looks like Auto-Tune is here to stay.
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Sources
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The Death Of Autotune
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submitted: 06.13.2009
D.O.A. (Death Of Autotune) Produced by NO I.D. The first single the highly anticipated Blueprint 3; Directed by GEOHVISION. Musically, 'DOA' is a snooze. The beat, by (prime Auto-Tune Offender) Chicago producer No ID*, has walloping snare drum hits and soprano saxophone noodling—a stock old-school sound that signifies we are about to receive a schoolmarm's lesson in Real Hip-Hop. Which is what Jay-Z provides, or tries to, in a notably slack and witless recitation of would-be zinger-couplets: 'I know we facing a recession/ But the music y'all making go'n' make it the Great Depression'; 'This is just violent/ This is Death of Auto-Tune, moment of silence'; 'This ain't a No. 1 record/ This is practically assault with a deadly weapon'; etc. To drive home the point that the track is Auto-Tune-free, the rapper's verses are interspersed with some painfully off-key warbling of the refrain from 'Na Na Hey Hey Kiss Him Goodbye.' Who exactly Jay-Z is taking on in this polemic is unclear. You would assume his targets are Kanye West, Lil Wayne, and T-Pain—the highest-profile Auto-Tune freaks—but in an interview on Hot 97, he excused those three on the grounds that their music has 'great melodies.' (Whether this is a virtue is complicated by a boast in 'DOA': 'My raps don't have melodies.') In lieu of picking a fight with human beings, Jay-Z disses technology itself, calling out not just pitch-correction software but iTunes and ringtones. (We await the release of the rapper's forthcoming Blueprint 3 album for Jay-Z's rants against the cotton gin and the steam engine.) In other words, Jay-Z has slipped on his backpack and is playing the curmudgeonly hip-hop purist. This is usually a bad omen—the sign of a rap career in precipitous decline—but Jay-Z is strategically astute. https://musicheavy295.weebly.com/wondershare-dvd-creator-265-registration-code-free-download.html. In an interview with MTV, Kanye let slip: 'We actually removed all the songs [from Blueprint 3] with Auto-Tune to make the point that this is an anti-Auto-Tune album.' Evidently, Jay-Z's disdain for Auto-Tune is late-breaking. Did he listen to his Auto-Tune-slathered new songs, realize he sounded silly—like an old man huffing and puffing to keep up with the kids—and opt to turn this shortcoming to his advantage? Production crazes in hip-hop have notoriously short shelf lives; with or without 'DOA,' Auto-Tune will soon fall out of favor and die of natural causes. But clever ol' Jay-Z has positioned himself to claim credit for a murder.
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